Strategic positioning is the foundation for alignment with the medical marketplace
In developing and marketing healthcare, pharmaceutical and medical products and services, every decision that is made regarding product and brand marketing should be aligned with the positioning.
Strategic positioning defined
Strategic positioning can be defined as the conceptual space your brand occupies relative to key competitors. It serves to motivate specific targets — physicians, patients, and others — to prescribe or use your product over your competitors.
- Ensures market requirements are met — highlighting the most relevant and distinctive benefit(s) that physicians find most appealing
- Provides direction to the business team on a number of fronts, including alignment of Product Development, Marketing, Sales and Clinical functions
- Boosts efficiency and saves time by minimizing marketing development iterations
It’s important that your healthcare marketing consultant, medical marketing consultant or pharmaceutical marketing consultant have deep expertise and appreciate the complexities of strategic positioning within lifesciences.