Guided Implementation

• To ensure smooth transition of agreed upon brand portfolio strategy and action plan, including elevating awareness and understanding of implementation requirements

• Conduct review session with key constituents (e.g., agencies, web-site designers, etc.) for transition to creative implementation/execution
• Identify open issues, gaps and support needed for implementing and extending recommendations throughout the organization
• Facilitate working session(s) to address open issues and identify action plans to facilitate implementation
• As necessary, review creative executions (performed by client or other agencies) to ensure on-strategy delivery

• Review session presentation
• Raw output for discussions and work sessions

Key outputs of this step are used as an input into initial strategic visioning step.