- To ensure smooth transition of agreed upon brand portfolio strategy and action plan, including elevating awareness and understanding of implementation requirements
- Conduct review session with key constituents (e.g., agencies, web-site designers, etc.) for transition to creative implementation/execution
- Identify open issues, gaps and support needed for implementing and extending recommendations throughout the organization
- Facilitate working session(s) to address open issues and identify action plans to facilitate implementation
- As necessary, review creative executions (performed by client or other agencies) to ensure on-strategy delivery
- Review session presentation
- Raw output for discussions and work sessions
Key outputs of this step are used as an input into initial strategic visioning step.