Are You Using Personas to Direct Your Targeting Efforts? Be Careful.
EquiBrand2024-12-18T11:19:50-07:00Learn how to create fact-based personas and refine your targeting strategy to drive growth and attract a broader audience.
Upstream Marketing: Be at the Leading Edge of Innovation
EquiBrand2023-07-03T11:01:18-07:00“What’s the headline?”
That’s the question a lead partner asked our consulting team during an internal strategy session back in the summer of 1997.
The client wanted to define a standard approach to growth and innovation, then implement it across the various business units within the company.
Our team had its task: to assist a global apparel manufacturer […]
ARE YOU SURRENDERING MARKETING PRINCIPLES TO THE DIGITAL ERA?
EquiBrand2023-11-06T01:33:57-07:00
EVER GONE FISHING? THINK of upstream marketing as everything that happens before the hook is in the water.
In fishing, the best anglers reflect and act on several factors before they cast their line. First, they consider the kind of fish, the casting, and the tools needed—the type of rod, reel, fishing line, and so on.
After answering a […]
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