Project Description
Medical Device Marketing Consulting Case
Building and managing a strong corporate brand
Challenge
- Decentralized organization in process of aligning under new masterbrand strategy
- Lack of differentiation in core medical product technologies
- Internal debate regarding direct-to-patient vs. physician-based communications
Action
- Marketing effectiveness audit to identify high-potential opportunity areas
- Patient and physician fact base to inform strategic and tactical decision making, based on medical market research
- Customer value proposition to better align internal and external resources
- Communication strategy, plan and new creative partnerships to implement updated brand standards
Result
- Significant realignment of marketing resources from mass to direct communications
- Enhanced competitive insulation through patient education program
- Significant cost savings and spending efficiencies in brand communications and creative services
- Consistency in corporate identity standards in support of masterbrand strategy
- Greater internal alignment across business units to support strategy
Learn more
See other healthcare, pharma, and medical device medical marketing consulting case examples here or contact EquiBrand to learn more about our medical marketing consulting services.
Follow EquiBrand