Current brands showing signs of diminished relevance and reduced competitive differentiation

Competitors aggressively pursuing market-driven strategies, including segmentation and brand management disciplines

Historical internal, R&D and sales-driven approach to building brands

Detailed input and review of attitudinal segmentation study including evaluation process and prioritization of market segments

Work sessions integrating R&D and Marketing organizations to distill implications from internal, competitive and consumer analysis conducted

Positioning development as input to consumer optimization research

Assistance with adopting brand management function and organization

Brand line-up and architecture

Visibility of brand management disciplines at the highest levels of the organization

Skills transference through collaborative working sessions

Organization realignment to reflect commitment to brand management