Project Description
Apparel Manufacturer — Brand Consulting Case
Developing a U.S. market entry strategy
Challenge
- Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market through focused brand strategy
- Limited understanding of U.S. consumer, retail, and distributor dynamics
- Lack of brand awareness and limited resources to support consumer pull strategies
Action
- Profile of U.S. market demand to determine consumer, channel and economic requirements
- Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners
- Action plan to enter launch markets, including detailed message and media requirements
- Internal brand training delivered by branding consultants
Result
- Revised coalition member export plans
- Distributor partnerships to facilitate U.S. market entry
- Detailed marketing plan and related marketing tactics
Learn more
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