Establishing a direct-to-consumer U.S. market entry strategy for a coalition of apparel manufacturersEquiBrand2022-05-30T19:56:41-07:00
Project Description
A coalition of Australian textile, footwear, and apparel manufacturers was looking to enter the U.S. market through a coordinated go-to-market strategy.
The group had a limited understanding of the U.S. market and was seeking an integrated approach to consumer-direct marketing and apparel manufacturer brand strategy development.
The strategy and plan included channel recommendations, including suggested partners and policy arrangements.
Challenge
Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market through focused brand strategy
Limited understanding of U.S. consumer, retail, and distributor dynamics
Lack of brand awareness and limited resources to support consumer pull strategies
Action
Profile of U.S. market demand to determine consumer, channel and economic requirements
Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners
Action plan for the apparel manufacturer brand to enter launch markets, including detailed message and media requirements
Internal brand training delivered by branding consultants
Result
Revised coalition member export plans
Distributor partnerships to facilitate U.S. market entry
Detailed marketing plan and related marketing tactics
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