Our consultants have broad and deep experience across diverse categories

EquiBrand marketing and brand strategy consultants have worked in virtually every product and service category you can imagine, from both the client and consultant sides, as listed here.

This breadth of experience allows us to bring new perspectives to our clients’ businesses, combining industry and client familiarity with a deep expertise in building integrated branding and marketing strategies. It’s why EquiBrand solutions aren’t limited by any one industry’s traditions. Whether it’s business to business or consumer goods, we have a broad palette of proven processes as well as innovative new solutions, unconstrained by conventional wisdom.

The one thing common to all the clients with which we’ve worked is a recognition that customer understanding should play an important role in driving marketing or branding strategy development. Our marketing and brand strategy consultants adhere to this philosophy consistently, across all business challenges.

As functional experts in marketing, innovation and brand strategy, we find that the core components of effective marketing — both where-to-play and how-to-win decisions — draw on a similar set of established strategic marketing business principles, as described here.  To learn more about our brand and marketing consulting services, contact EquiBrand.