In this ever-evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

• Are proficient […]
  

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

EquiBrand continually conducts best practices research on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders.  Here is an infographic overview, along with a downloadable PDF.  If you have questions about our perspective, we’d love to hear from you!

HubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. […]