EquiBrand Briefs provide practical tips for driving growth.

11 Innovative Tools To Power Your Marketing Research Process

2023-11-14T23:39:14-07:00

Creating a strategic brand advantage means understanding your customers better than your competitors. Deep insight into what motivates customers is the foundation of a successful brand strategy. One key ingredient to developing deep insights is the effective utilization of available market research tools. Here are 11 examples of innovative tools which can help take your marketing research process to the next level.

11 Innovative Tools To Power Your Marketing Research Process2023-11-14T23:39:14-07:00

How To Write A Brand Positioning Statement

2023-11-14T23:40:02-07:00

A brand positioning statement is a concise internal description of what you want your brand to stand for in the minds of your target. Once developed, the brand positioning statement should serve to inform key decisions made regarding the brand, such as brand name, selling messages, marketing materials, channel/media allocation and much more.

How To Write A Brand Positioning Statement2023-11-14T23:40:02-07:00

How to Develop Powerful Customer Insights

2023-11-14T23:42:11-07:00

Consumer insights are the foundation of every successful brand strategy. The building blocks of developing consumer insights generally include: exploring customer needs, segmenting the market, optimizing concepts and finalizing the offering. This broad-to-narrow, quantitative-to-qualitative pattern works across virtually every industry.

How to Develop Powerful Customer Insights2023-11-14T23:42:11-07:00

Five Places Not To Search For Sales Growth

2023-10-30T00:22:33-07:00

Every organization wants growth, but most search in all the wrong places.  Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.

Five Places Not To Search For Sales Growth2023-10-30T00:22:33-07:00

Three Big Benefits To A Strong Brand Value Proposition

2023-11-02T00:05:57-07:00

A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Three Big Benefits To A Strong Brand Value Proposition2023-11-02T00:05:57-07:00

Strategic Planning? This Is One Question You Need To Ask

2023-11-15T01:00:40-07:00

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand.

What Must Be True

Your goal may be to grow significantly in the next five years by launching a new product, entering new channels, or pursuing new customer […]

Strategic Planning? This Is One Question You Need To Ask2023-11-15T01:00:40-07:00

Five Key Attributes Of A Customer Journey Map

2023-11-01T01:43:21-07:00

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map2023-11-01T01:43:21-07:00

Why Listening To Your Customers Is Not Enough

2023-10-30T00:31:23-07:00

In this ever-evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

  • Are proficient […]
Why Listening To Your Customers Is Not Enough2023-10-30T00:31:23-07:00

Five Tips on Generating Marketing Insights to Drive Growth

2023-10-30T00:23:52-07:00

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth2023-10-30T00:23:52-07:00
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