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Three Big Benefits To A Strong Brand Value Proposition
A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.
Strategic Planning? This Is One Question You Need To Ask
Either formally or informally, every organization undergoes a strategic [...]
Five Key Attributes Of A Customer Journey Map
A customer journey map can be a valuable tool in [...]
Why Listening To Your Customers Is Not Enough
In this ever-evolving age of real-time data and always-on social [...]
Five Tips on Generating Marketing Insights to Drive Growth
How many times have you heard, "We didn't learn [...]
What is Upstream Marketing?
EquiBrand continually conducts best practices research on upstream marketing, drawing [...]
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