EquiBrand Consulting Named as one of America’s Best Marketing [...]

EquiBrand Consulting named as one of Advisory HQ’s Best [...]

Upstream marketing refers to the strategic process of identifying and [...]

Today’s marketer is as overwhelmed as today’s consumer: technology is driving the rapid development of new product and service benefits. As such, it is important to take a step back to understand the benefits a customer receives from your product or service.

The innovation process is vital to an organization’s long term success.  Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.

From marketing to human resources, a strong brand will benefit your entire organization. Whether to support a new strategic brand building project or to reinforce the importance of ongoing upstream marketing initiatives, here is a comprehensive list of organizational benefits provided by a strong brand.