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The 10 Best Marketing Books of All Time (Plus One New One) — Updated for 2024
When it comes to marketing, there’s an endless array [...]
Top Marketing Strategy Consulting Firms Ranked
EquiBrand Consulting Named as one of America’s Best Marketing [...]
Best Marketing Consulting Firms | EquiBrand Consulting
EquiBrand Consulting named as one of Advisory HQ’s Best [...]
What Distinguishes Best In Class Marketers?
Upstream marketing refers to the strategic process of identifying and [...]
Ante, Driver and Reassurance Product Benefits Explained
Today’s marketer is as overwhelmed as today’s consumer: technology is driving the rapid development of new product and service benefits. As such, it is important to take a step back to understand the benefits a customer receives from your product or service.
5 Steps To A Successful Brand Innovation Strategy
The innovation process is vital to an organization’s long term success. Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.
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