EquiBrand Briefs. Unlock Growth Using Upstream Marketing.
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Featured Insights
Leverage What You Know to Develop an Insights-Driven Marketing Plan
How do we begin each client engagement? Simple: By defining [...]
Are You Using Personas to Direct Your Targeting Efforts? Be Careful.
Learn how to create fact-based personas and refine your targeting strategy to drive growth and attract a broader audience.
Stalled Business Growth? Overcome it With A Different Marketing Approach
By studying consumer trends and identifying customer segments, we move [...]
How to Grow Your Business: A Real-Life Case Study
EVER EAT PANCAKES AT HOME? If so, do you make [...]
How to Turn Customer Insight Into Customer Action
How do you obtain customer input? Occasionally, we get calls [...]
To Improve Your Marketing Strategy, Look Closer, Think Deeper
Struggling to revive your marketing strategy? The insight principle of [...]
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