Resources, including consulting templates, can help isolate problems and inform potential solutions
Our strategic marketing consultants are adept at developing and applying consulting templates to isolate and solve complex problems. Listed below are consulting frameworks, tools and techniques that EquiBrand has found useful in addressing marketing, branding and innovation problems and potential solutions.
Clicking on any of the slides below will allow you to view the slides online. Please be patient with the download time, depending upon the size of the file.
- Brand Overview demonstrates some basic brand concepts, including a definition of “brand,” differences between brands and commodities and a few examples
- Brand Framework provides an overarching framework for building brand strength over time, further defines important brand concepts and their various components
- Positioning Perspectives defines strategic positioning (including its four components) and shows various types of positioning strategies
Introduction to EquiBrand
For an abbreviated overview of EquiBrand Consulting, please see the attached PowerPoint presentation.
If you would like to learn more about EquiBrand’s marketing consulting, branding consulting and innovation consulting services, please contact us for more information.
