University-sponsored venture accelerator evaluating decision to invest in technology start-up

Limited success with initial product concept/market segments, due to a number of factors

Range of other tech transfer opportunities identified, though no systematic way of identifying or evaluating market opportunities

Start-up platform technology and current business plan and licensing opportunity assessment

Strategic workshop with key executives (university officials, company management, scientists) to build out alternative technology target customers and use cases

Market-driven framework to evaluate where-to-play business and market opportunities

Strategic opportunity area screening (i.e., strategic, financial, customer and operational) to inform decision-making

Identification of the most attractive applications to target, in terms of opportunity sizing, fit with company strategic objectives, business complexity, technology value, etc.

Recommendation to not invest in next-stage funding, given changes in market dynamics and deeper customer understanding

EquiBrand selected as university’s preferred partner for subsequent market evaluation work