• Leading brand of celebrity and human-interest stories (i.e., the corporation’s cash cow)
• Historical track record of innovation, balancing editorial and publishing requirements
• Stalled innovation due to perceived business risk, lack of innovation strategy and plan, inconsistent process and organizational issues

• Diagnostic audit on current state (i.e., not lacking creativity and ideas)
• Strategy workshops to review innovation and brand extension best practices
• Customer framework (across consumers and advertisers – both corporations and their agencies) to inform target selection
• Strategic direction setting, informed by financial growth gap, strategic opportunity area definition and screening criteria
• Innovation process developed and piloted “real time” (including ideation, screening of new and on-going initiatives and organization enablers)

• Prioritized strategic opportunity areas (where-to-play) and related innovation concepts (how-to-win) to fuel revenue growth, including innovation product plan roadmap
• Skills transference through collaborative approach
• Successful launch and implementation of several identified growth concepts

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.