Apparel Manufacturer2022-01-23T13:51:55-07:00

Project Description

Apparel Manufacturer — Brand Consulting Case

Developing a U.S. market entry strategy


  • Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market through focused brand strategy
  • Limited understanding of U.S. consumer, retail, and distributor dynamics
  • Lack of brand awareness and limited resources to support consumer pull strategies


  • Profile of U.S. market demand to determine consumer, channel and economic requirements
  • Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners
  • Action plan to enter launch markets, including detailed message and media requirements
  • Internal brand training delivered by branding consultants


  • Revised coalition member export plans
  • Distributor partnerships to facilitate U.S. market entry
  • Detailed marketing plan and related marketing tactics

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