Project Description

Apparel Manufacturer — Brand Consulting Case

Developing a U.S. market entry strategy

Challenge

  • Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market through focused brand strategy
  • Limited understanding of U.S. consumer, retail, and distributor dynamics
  • Lack of brand awareness and limited resources to support consumer pull strategies

Action

  • Profile of U.S. market demand to determine consumer, channel and economic requirements
  • Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners
  • Action plan to enter launch markets, including detailed message and media requirements
  • Internal brand training delivered by branding consultants

Result

  • Revised coalition member export plans
  • Distributor partnerships to facilitate U.S. market entry
  • Detailed marketing plan and related marketing tactics

Learn more

Contact EquiBrand to learn more about our strategic marketing consulting, brand consulting or innovation consulting services. See how our experienced consultants can help you achieve in-market success.