Our people blend the best skills of strategic advisors and classical marketers
EquiBrand consultants are well equipped with the analytical discipline, managerial skills and creativity to deliver fully integrated market-based solutions.
We recognize that clients don’t hire consulting firms, they hire the people who comprise the firm.
That’s why we ensure that our teams are staffed with people you’ll find a pleasure to work with; people who have experience both as consultants and industry practitioners.
EquiBrand’s leadership team represents three core skill sets we effectively blend on every project:
- Fact-based, analytical power typical of traditional management consulting firms;
- Customer insights and creativity, consistent with agency skill sets; and
- Operational and P&L orientation, common in top-tier brand management companies
This ensures fully integrated, actionable solutions emerge. So, marketing research reports find their way into creative plans (vs. ending up on an office shelf). Brand strategies are linked with business operations. Functional objectives and strategies are aligned.
When reviewing leadership team bios, note the blending of strategy consulting, agency, and brand management backgrounds, which are brought together on every consulting assignment:
EquiBrand Leadership Team
An important point: when considering a management consulting firm, be sure to review the bios of key consulting team members. If the consultants’ education and experience favors art direction or copywriting, there is a good chance the marketing “solution” will involve a new logo, an ad, or other similar output.
Click here for a more complete list of team members, which you’ll find on the right-hand panel, under EquiBrand Team.