Internet-of-Things Partnership2017-01-19T03:10:30-07:00

Project Description

Marketing Plan Consultant

Internet-of-Things (IoT) Technology Partnership – Marketing Consulting Case

Developing a unified marketing strategy and plan for computer hardware, software and networking partners


  • Leading technology company and business partners looking to solidify their position in an emerging technology and networking sector
  • Diverse group of companies, lacking common vision, objectives, strategies and tactics
  • Desire to form integrated solution, across computer processing, hardware, software, networks


  • Conduct situation assessment across partners via secondary research and internal interviews
  • Prepare strategic issues and hypotheses, as input to marketing strategy and plan development
  • Facilitate strategy sessions, across all key partners, to review and refine initial plans, drawing on team member input
  • Finalize marketing strategy and plan, including prioritized tactics to launch new opportunity


  • Marketing strategy and plan itself, including details on value proposition, segmentation, targeting and positioning
  • Marketing tactics, including prioritized list of action items, responsibilities and timing in moving toward launched
  • Shared commitment for marketing the brand, based on group identification and resolution of key marketing issues

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