Project Description

Marketing Plan Consultant

Internet-of-Things (IoT) Technology Partnership – Marketing Consulting Case

Developing a unified marketing strategy and plan for computer hardware, software and networking partners

Challenge

  • Leading technology company and business partners looking to solidify their position in an emerging technology and networking sector
  • Diverse group of companies, lacking common vision, objectives, strategies and tactics
  • Desire to form integrated solution, across computer processing, hardware, software, networks

Action

  • Conduct situation assessment across partners via secondary research and internal interviews
  • Prepare strategic issues and hypotheses, as input to marketing strategy and plan development
  • Facilitate strategy sessions, across all key partners, to review and refine initial plans, drawing on team member input
  • Finalize marketing strategy and plan, including prioritized tactics to launch new opportunity

Result

  • Marketing strategy and plan itself, including details on value proposition, segmentation, targeting and positioning
  • Marketing tactics, including prioritized list of action items, responsibilities and timing in moving toward launched
  • Shared commitment for marketing the brand, based on group identification and resolution of key marketing issues

Learn more

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.