EquiBrand helps develop innovative products and services to drive growth
Innovation is the hallmark of great businesses. As a leading innovation and new product consulting firm, our work is based on a discrete set of highly effective principles and processes that can dramatically improve the chances of new business success.
Innovation consulting projects encompass strategic direction setting through process development:
- Strategic Direction Setting involves clarifying overall business goals, defining the financial growth gap and identifying potential growth levers
- Strategic Growth Opportunity Areas provide additional focus and direction by pinpointing specific growth areas
- New Products and Services result in fully optimized new product concepts as an input into commercialization and launch planning
- Value Proposition planning articulates the key benefits to be delivered by the company or product, often extending beyond the core product or service
- Innovation Process Development encompasses developing a sustainable innovation process, including process design, roles, responsibilities
Innovation consulting projects begin with a strategic audit to identify customer needs, opportunities, and brand leverage points. Our innovation consultants then work to identity and prioritize adjacent growth opportunities strategic, financial and operational screens. New concepts are then developed and optimized with customer groups, followed by implementation planning. Throughout the process, customer input is balanced with management judgment to ensure that distinctive, feasible solutions emerge.
Contact EquiBrand to speak with a new product consultant or innovation consultant to determine how we might assist with your growth efforts.