Chris is an experienced marketing professional with a consistent record of results, building emerging and mature businesses within start-ups to Fortune 500 companies serving in both consulting roles and executive management positions.
Throughout her career, Chris has managed strategic planning, brand development, forecasting, product marketing, marketing communications, and sales development within consumer goods, technology and healthcare industries. Chris brings a unique set of skills to every engagement, and operates effectively at high-level strategy, as well as tactical execution. She is well regarded by her clients for her responsiveness and management style.
Chris began her career in classic packaged goods, working as Associate Brand Manager at Kraft Foods. From there, she moved to Dreyer’s Grand Ice Cream, serving in a variety of P&L management positions from New Ventures to Category Marketing Manager for the flagship ice cream and frozen yogurt businesses. Chris then transitioned to the Vice President of Product Marketing for The Learning Company, where she led the core product marketing division during the company’s explosive growth in tripling revenues and assumption of #1 share over educational software. Just prior to EquiBrand, Chris was the Vice President of Marketing and Sales for two start-up companies, including a sports medicine company which designs and distributes innovative therapeutic products for professional athletes and an e-commerce provider in the leisure category.
Chris has a BA in human biology from Stanford University and an MBA from Northwestern University’s Kellogg Graduate School of Management, with a concentration in marketing and finance.