Innovation in Healthcare: EquiBrand’s Consulting Success

Healthcare, Medical Device and Pharmaceutical Case Studies

Client case studies provide insight into key challenges, recommended actions, and results. More details can be provided for certain clients, where authorized. Please contact us for this information. See our non-medical cases here.

Direct-to-consumer (DTC) marketing strategy and action plan

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Repositioning a leading prescription drug

Launching a new product form and expanded indication for a leading prescription drug

Launching a new product form and expanded indication for a leading prescription drug

Medical Team

Developing a launch positioning for a new combination drug-device therapy

Developing a launch positioning for a new combination drug-device therapy

Medical Spa Digital Marketing Office

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Hospital Marketing Firm

Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and launch positioning for a medical center joint venture

Developing a value proposition and launch positioning for a medical center joint venture

Establishing a life sciences industry cluster brand to fuel economic growth

Establishing a life sciences industry cluster brand to fuel economic growth

Healthcare Equipment & Marketing Consultant

Creating a new category and brand for a new medical technique and breakthrough device

Creating a new category and brand for a new medical technique and breakthrough device

Building a medical device corporate brand and integrating acquired business units

Building a medical device corporate brand and integrating acquired business units

Medical Marketing Researcher

Creating a new medtech divisional brand and action plan for future acquisitions

Creating a new medtech divisional brand and action plan for future acquisitions

Outpatient Sign over a Hospital Outpatient Services Entrance

Creating a new business concept and brand to extend to a new medical therapy area

Creating a new business concept and brand to extend to a new medical therapy area

Repositioning a leading prescription drug to address new market conditions

Repositioning a leading prescription drug to address new market conditions

Pharmaceutical Marketing Consultant Case

Developing a positioning and messaging strategy for established drug

Developing a positioning and messaging strategy for established drug

More Consulting Case Studies

We work across both medical- and non-medical industries. See an expanded set of broader EquiBrand cases here.