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Biobrand2022-01-23T18:47:11-07:00

Building Strong Brands and Businesses for Over 20 Years

Considering a healthcare, pharma, or medical device marketing consulting firm to drive growth?

As the cost of marketing healthcare products and services escalates, achieving in-market success is critical. A market-driven approach to growth obtained through deep physician and patient insight can lead to competitive advantage and improved ROI.

To win, healthcare organizations must become maniacally consumer-centric, creating patient experiences that encourage consumer engagement and drive loyalty.

What We Do

EquiBrand combines healthcare industry experience, subject matter expertise, a customer-centric approach in its specialized “biobrand” service offerings.

Biobrand Expertise

Life science companies call us to improve their business performance across all stages of product commercialization and corporate growth.

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Upstream Marketing 

Our focus is on building powerful brands that align with the needs of patients, physicians, and other professionals to attract and retain target customers.

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Consulting Process

Our approach balances clinical understanding with customer needs and internal dynamics to ensure effective growth strategy and plan development.

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Client Cases

See our medical marketing consulting, healthcare marketing consulting and pharmaceutical marketing consulting cases here

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Deep Healthcare Expertise

Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare categories presents unique challenges and opportunities.

  • Patient-centricity requires putting the patient first and looking at the experience through their eyes, to align decisions with patients and their family’s wants, needs, and preferences.
  • Value-based care advances quality and equity in healthcare and requires all care providers to embrace a positive, team-based approach to patient management.
  • Healthcare transformation is forever changing the way the industry operates, raising expectations and virtual and home-based care.

We work in all healthcare sectors medical centers, pharmaceuticals, and medical devices across all target audiences  patients, physicians, providers, and payors to align customer needs with innovative growth strategies.

Our deep medical expertise, combined with our leadership in consumer marketing, ensures our healthcare marketing consultants deeply understand and can help address the unique dynamics of your business.

Upstream Marketing Specialists

We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.

Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.

Healthcare Client Case Studies

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • Over 20-year track record of building strong brands and businesses

  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
  • Success in positioning dozens of brands, across consumer and B2B categories
  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Our Healthcare Clients

Want to learn more? To initiate a call or meeting with one of our medical marketing consultants, please call Tim Koelzer at (925) 235-9556 or send a contact form.

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