Building Strong Brands and Businesses for Over 15 Years
Considering a healthcare marketing consultant, medical marketing consultant or pharmaceutical marketing consultant to drive growth?
As the cost of marketing healthcare, pharmaceutical or medical products continues to rise, increasing in-market success is critical. A customer-driven approach to biobrand marketing strategy development – in segmentation, targeting, positioning and messaging – can lead to competitive advantage and improved ROI.
Marketing within pharmaceuticals, medical devices, hospitals and other healthcare categories presents unique challenges and opportunities.
- Target customers (both physicians and patients) tend to emphasize rational (vs. emotional) benefits in their decision making.
- Governmental regulations, managed care implications and unique go-to-market strategies (e.g., sales force practices, in-office media, customer relationship management, etc.) require deep expertise in managing the brand development and product launch process.
EquiBrand has medical marketing consultants who deeply understand and can help address these challenges.
Along with significant life science experience in working across a variety of medical professionals across a variety of consulting cases, EquiBrand’s historical leadership in consumer marketing complements the growing importance of the patient to the healthcare industry. So when you hire a pharmaceutical marketing consultant, healthcare marketing consultant or medical marketing consultant from EquiBrand, you can be assured we understand the unique dynamics of your business.
We use the latest medical market research tools and techniques to identify strong product and marketing and brand positioning opportunities. Pharmaceutical, medical and healthcare market research, including both qualitative and quantitative methods, is key to company, product and brand development.
See our medical marketing consulting, healthcare marketing consulting and pharmaceutical marketing consulting cases here