Biobrand development – for healthcare, medical and pharmaceutical brands and businesses
Looking for an experienced healthcare marketing consultant, medical marketing consultant or pharmaceutical marketing consultant for your company, product or brand?
As the cost of commercializing and maintaining a healthcare, pharmaceutical or medical product continues to rise, increasing the potential for in-market success is critical. Taking a more disciplined and customer-driven approach to biobrand marketing strategy development – in segmentation, targeting, positioning and messaging – can lead to competitive advantage and increased return on investment.
Marketing within pharmaceuticals, medical devices, hospitals and other healthcare categories presents unique challenges and opportunities. Target customers (both physicians and patients) tend to emphasize rational (vs. emotional) benefits in their decision making. Governmental regulations, managed care implications and unique go-to-market strategies (e.g., sales force practices, in-office media, customer relationship management, etc.) require deep expertise in managing the brand development and product launch process. EquiBrand has medical marketing consultants who deeply understand and can help address these challenges.
Here is additional information about our medical clients, our consulting offerings, approach and medical professionals served:
- Life science companies call EquiBrand when they want to improve business performance, across all stages of product commercialization.
- Our consulting process balances clinical understanding with customer needs, to ensure effective marketing strategy development, including positioning and messaging development
- Strategic positioning is central to building relevant, distinctive brands, and helps ensure product alignment with patients, physicians and other professional needs. We use the latest medical market research tools and techniques to identify strong brand positioning opportunities.
Along with significant life science experience in working across a variety of medical professionals across a variety of consulting cases, EquiBrand’s historical leadership in consumer marketing complements the growing importance of the patient to the healthcare industry. So when you hire a pharmaceutical marketing consultant, healthcare marketing consultant or medical marketing consultant from EquiBrand, you can be assured we understand the unique dynamics of your business.
We’d like to learn more about you and have an opportunity to more thoroughly introduce our biobrand capabilities. To initiate a call or meeting with one of our medical marketing consultants, please call Tim Koelzer at (925) 247-1400 or send Tim a contact form.