Healthcare market research and consulting
Seeking an experienced healthcare market research agency? For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of healthcare-related products and services. We have experience working with hospitals, outpatient clinics, home health providers, and healthcare insurance companies.
We use proven upstream marketing frameworks and employ the latest healthcare market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing healthcare industry solutions.
When & Why?
We address complex marketing challenges, across every stage of company, product and brand development:
We specialize in market research for healthcare which offer numerous benefits:
EquiBrand uses a disciplined research process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in health care market research and can assist with the development of marketing strategies and plans across healthcare sectors.
Healthcare Marketing Research Services
We use a research-driven, consultative approach to healthcare marketing, drawing on proven upstream marketing principles and practices.
Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.
Relevant Healthcare Strategy Consulting Cases
Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance company
A healthcare insurance provider was undergoing transformational change, including an industry shift toward direct-to-consumer (DTC) marketing. Adopting this new strategy required completely rethinking the [...]
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa
A medical spa was looking to update its brand identity and use digital marketing to fuel growth. (Marketing had historically been non-digital, including [...]
Developing a value proposition and launch positioning for a medical center joint venture
Two healthcare systems were looking to develop an integrated value proposition and brand identity to market the new joint venture. Establishing the integrated [...]
Establishing a life sciences industry cluster brand to fuel economic growth
A diverse group of community leaders was interested in creating a life sciences cluster initiative to fuel economic growth. The region had strong [...]
Creating a new business concept and brand to extend to a new medical therapy area
An operator of minimally-invasive medical centers wanted to expand into a new therapy area. The new therapy was procedurally similar to the existing [...]
We work across all medical-related sectors including healthcare, medical devices, and pharmaceuticals. Interested in more case studies? See an expanded set of “Biobrand” or broader EquiBrand cases here.