Seeking an experienced healthcare market research agency? For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of healthcare-related products and services. We have experience working with hospitals, outpatient clinics, home health providers, and healthcare insurance companies.
We use proven upstream marketing frameworks and employ the latest healthcare market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing healthcare industry solutions.
When & Why?
We address complex marketing challenges, across every stage of company, product and brand development:
In-depth target understanding, including mapping needs and the patient journey with healthcare delivery models
Value proposition development that establishes and aligns target needs with new products, services, and programs
Corporate and division-level brand positioning and brand architecture development, including product naming
Marketing strategy and plan development including objectives, strategies, and tactics to grow the business and insulate vs. competitive offerings
We specialize in market research for healthcare which offer numerous benefits:
Deep experience and expertise that may not be available in-house, including healthcare and medical marketing research methods
Fresh thinking and cross-category perspective, across both medical and non-medical clients
Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
Dedicated, external resources that can free up the internal team for other pressing business issues
EquiBrand uses a disciplined research process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in health care market research and can assist with the development of marketing strategies and plans across healthcare sectors.
Healthcare Marketing Research Services
We use a research-driven, consultative approach to healthcare marketing, drawing on proven upstream marketing principles and practices.
Upstream Marketing Specialists
Proven principles, practices, and processes drawing on proprietary frameworks and market research methods.
Patient & Physician Access
Access to patients, physicians, providers, and payors, 1:1 and focus group interviews, digital diaries, online and in-person methods.
Customer Insights & Data Analytics
Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.
A healthcare insurance provider was undergoing transformational change, including an industry shift toward direct-to-consumer (DTC) marketing. Adopting this new strategy required completely rethinking the [...]