Medical Device Marketing Consulting and Research Services
Our expertise in consumer marketing complements the growing emphasis on improving patient outcomes in developing, launching, and monitoring medical devices. See why we’re among the top medical device market research companies for biobrand development.
Medical Device Marketing Consulting Services – When & Why?
We address complex marketing challenges, across every stage of company, product and brand development:
Our highly specialized medical device marketing consultants offer numerous benefits:
EquiBrand uses a disciplined approach to ensure medical device marketing strategies, plans, and tactics are based on marketplace requirements. We have deep expertise in medical device market research and related healthcare sectors. We can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.
Upstream Marketing Medical Device Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Guided by deep upstream marketing medical device experience, we work with medical device companies to employ a structured approach to inform where-to-play and how-to-win decision-making.
We employ market intelligence, qualitative and quantitative research and healthcare industry analysis to ensure marketing plans, marketing campaigns, marketing materials and other marketing efforts resonate with potential customers.
We are experts in strategic positioning, messaging development, content creation, and work with our client partners to ensure adherence to FDA medical marketing guidelines and FDA advertising and promotion guidances.
For more perspective on EquiBrand’s medical device marketing services, check out this article, Finding the Best Medical Device Consultants.
Developing a value proposition and private label brand for a hospital supply company
A leading hospital supply company wanted to increase efficiencies through a streamlined value proposition and a re-launched private label program. The existing proposition [...]
Creating a new category and brand for a new medical technique and breakthrough device
A leading cardiac care medical device manufacturer was looking to develop and position a new brand, including new category creation. The launch required [...]
Building a medical device corporate brand and integrating acquired business units
A medical device company, formed via a pharma company spin-out, was looking to establish a unified corporate brand. The single-brand approach required integrating [...]
Creating a new medtech divisional brand and action plan for future acquisitions
A medical technology organization wanted to establish a new division while integrating a recently acquired company. The integration required developing a global, division-level [...]
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