Medical Device Market ResearchEquiBrand2022-05-20T16:17:08-07:00
Medical device market research and consulting
For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of medical device products, from established to new, breakthrough therapies through healthcare market research and consulting services.
We use proven upstream marketing medical device frameworks and employ the latest medical device market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and monitoring medical devices.
When & Why?
We address complex marketing challenges, across every stage of company, product and brand development:
Pre-launch to obtain key opinion leader perspectives and help align clinical studies and product development against marketplace needs
Launch to establish and align the brand positioning, messaging framework and touchpoints
Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)
Corporate and division-level brand positioning and brand architecture development, including product naming
Our highly specialized medical device marketing consultants offer numerous benefits:
Upstream marketing medical device experience and expertise that may not be available in-house, including market research and brand development services
Fresh thinking and cross-category perspective, across both medical and non-medical clients
Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
Dedicated, external resources that can free up the internal team for other pressing business issues
EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in medical device market research and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.
Upstream Marketing Medical Device Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Upstream Marketing Specialists
Proven principles, practices, and processes drawing on proprietary frameworks and market research methods.
Patient & Physician Access
Access to patients, physicians, providers, and payors, 1:1 and focus group interviews, digital diaries, online and in-person methods.
Customer Insights & Data Analytics
Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Guided by deep upstream marketing medical device experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.