Medical device market research and consulting services

Medical Device Market ResearchFor over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of medical device products, from established to new, breakthrough therapies through healthcare market research and consulting services.

We use proven upstream marketing medical device frameworks and employ the latest medical device market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and monitoring medical devices.

When & Why?

We address complex marketing challenges, across every stage of company, product and brand development:

  • Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs
  • Launch to establish and align the brand positioning, messaging framework and touchpoints

  • Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)

  • Corporate and division-level brand positioning and brand architecture development, including product naming

Our highly specialized medical device consultants offer numerous benefits:

  • Deep experience and expertise that may not be available in-house, including healthcare and medical marketing research methods

  • Fresh thinking and cross-category perspective, across both medical and non-medical clients
  • Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
  • Dedicated, external resources that can free up the internal team for other pressing business issues

EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in medical device market research and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.

Upstream Marketing Medical Device Specialists

We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.

Guided by deep upstream marketing medical device experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.

Relevant Cases

Other Cases

We work across all medical-related sectors including healthcare, medical devices, and pharmaceuticals. Interested in more case studies? See an expanded set of “Biobrand” or broader EquiBrand cases here.

Contact EquiBrand to learn more about our medical device market research and consulting services.

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