Medical device market research and consulting
For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of medical device products, from established to new, breakthrough therapies through healthcare market research and consulting services.
We use proven upstream marketing medical device frameworks and employ the latest medical device market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and monitoring medical devices.
When & Why?
We address complex marketing challenges, across every stage of company, product and brand development:
Our highly specialized medical device marketing consultants offer numerous benefits:
EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in medical device market research and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.
Upstream Marketing Medical Device Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Guided by deep upstream marketing medical device experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.
Relevant Cases
Developing a value proposition and private label brand for a hospital supply company
A leading hospital supply company wanted to increase efficiencies through a streamlined value proposition and a re-launched private label program. The existing proposition [...]
Creating a new category and brand for a new medical technique and breakthrough device
A leading cardiac care medical device manufacturer was looking to develop and position a new brand, including new category creation. The launch required establishing [...]
Building a medical device corporate brand and integrating acquired business units
A medical device company, formed via a pharma company spin-out, was looking to establish a unified corporate brand. The single-brand approach required integrating various [...]
Creating a new medtech divisional brand and action plan for future acquisitions
A medical technology organization wanted to establish a new division while integrating a recently acquired company. The integration required developing a global, division-level [...]
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