• National supply company providing value added services to member hospitals, with a focus on enhancing supply chain efficiency
• Existing private label program overly complex, not well positioned and under attack from regional distributorships

• Situation assessment to confirm category, customer, company and channel dynamics
• Qualitative and quantitative medical market research with hospital buyers, suppliers, and distributors to identify and assess purchase criteria, procurement opportunities and private label equity
• Brand strategy concept optimization, designed to maximize relevancy, differentiation and brand fit (with organization mission)
• Comprehensive brand strategy, including detailed implementation action plan

• Redesigned private label program, including streamlined product assortment and revamped pricing strategy
• Increased program penetration and revenue contribution among member hospitals

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