Pharmaceutical market research and consulting
For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of prescription drugs, from established pharmaceutical products to new, breakthrough medications. We are experts in connecting pharmaceutical market research with pharmaceutical brand strategy to identify winning product positionings.
Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing pharmaceutical products. We blend expertise in direct-to-consumer and healthcare professional marketing to deliver fully integrated patient-physician marketing solutions.
When & Why?
We address complex pharma brand strategy challenges, at the company, therapy & product development stage :
- Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs
Launch to establish and align the launch positioning, messaging framework and touchpoints
Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)
Corporate and division-level brand positioning and brand architecture development, including product naming
Our pharmaceutical marketing research and consultants offer numerous benefits:
Pharmaceutical primary market research expertise and experience that may not be available in-house
- Fresh thinking and cross-category perspective, across both medical and non-medical clients
Objectivity and fact-based decision making, useful when internal consensus is lacking
- Dedicated, external resources that can free up the internal team for other pressing business issues
EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We are recognized as a top pharmaceutical market research company and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.
Pharmaceutical Market Research Specialists
As a leading pharmaceutical consulting and market research company, we use an analytical, consultative approach to growth, drawing on proven principles and practices.
Guided by deep pharma industry experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.
Relevant Cases from the Pharmaceuticals Industry
Launching a new product form and expanded indication for a leading prescription drug
A pharmaceutical company was looking to create a unified brand positioning and portfolio management approach across various product forms. Establishing the portfolio required assessing [...]
Developing a launch positioning for a new combination drug-device therapy
A combination drug-device company was looking to enter the diabetes category with a new-to-the-world solution. The client needed to solve a number of open [...]
Repositioning a leading prescription drug to address new market conditions
The historical drug class leader was looking to solidify the strategic positioning of its product portfolio in the face of changing market dynamics. [...]
Developing a positioning and messaging strategy for established drug
A leading prescription product was faced with pending patent expiration and new category entrants. The product was indicated for two separate medical conditions, [...]
Other Cases
We work across all medical-related sectors including healthcare, medical devices, and pharmaceuticals. Interested in more case studies? See an expanded set of “Biobrand” or broader EquiBrand cases here.
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