Pharmaceutical market research and consulting services
For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of prescription drugs, from established pharmaceutical products to new, breakthrough medications.
We are experts in pharmaceutical brand strategy development and employ the latest pharma market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing pharmaceutical products.
When & Why?
We address complex pharma brand strategy challenges, across every stage of company, therapy and product development:
Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs
Launch to establish and align the launch positioning, messaging framework and touchpoints
Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)
Corporate and division-level brand positioning and brand architecture development, including product naming
Our highly specialized pharmaceutical industry specialists offer numerous benefits:
Deep pharmaceuticals market research expertise and experience that may not be available in-house
Fresh thinking and cross-category perspective, across both medical and non-medical clients
Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
Dedicated, external resources that can free up the internal team for other pressing business issues
EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in medical device market research and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.
Pharmaceutical Marketing Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Upstream Marketing Specialists
Proven principles, practices, and processes drawing on proprietary frameworks and market research methods.
Patient & Physician Access
Access to patients, physicians, providers, and payors, 1:1 and focus group interviews, digital diaries, online and in-person methods.
Customer Insights & Data Analytics
Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Guided by deep pharma industry experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.