Pharmaceutical market research and consulting

Pharmaceutical Market Research

For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of prescription drugs, from established pharmaceutical products to new, breakthrough medications. We are experts in connecting pharmaceutical market research with pharmaceutical brand strategy to identify winning product positionings.

Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing pharmaceutical products. We blend expertise in direct-to-consumer and healthcare professional marketing to deliver fully integrated patient-physician marketing solutions.

When & Why?

We address complex pharma brand strategy challenges, at the company, therapy & product development stage :

  • Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs

  • Launch to establish and align the launch positioning, messaging framework and touchpoints

  • Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)

  • Corporate and division-level brand positioning and brand architecture development, including product naming

Our pharmaceutical marketing research and consultants offer numerous benefits:

  • Pharmaceutical primary market research expertise and experience that may not be available in-house

  • Fresh thinking and cross-category perspective, across both medical and non-medical clients

  • Objectivity and fact-based decision making, useful when internal consensus is lacking

  • Dedicated, external resources that can free up the internal team for other pressing business issues

EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We are recognized as a top pharmaceutical market research company and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.

Pharmaceutical Market Research Specialists

As a leading pharmaceutical consulting and market research company, we use an analytical, consultative approach to growth, drawing on proven principles and practices.

Pharmaceutical Marketing Consulting Specialists

Proven principles, practices, and processes drawing on proprietary frameworks and market research methods.

Patient & Physician Access

Access to patients, physicians, providers, and payors, 1:1 and focus group interviews, digital diaries, online and in-person methods.

Customer Insights & Data Analytics

Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.

Guided by deep pharma industry experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.

Relevant Cases from the Pharmaceuticals Industry

Other Cases

We work across all medical-related sectors including healthcare, medical devices, and pharmaceuticals. Interested in more case studies? See an expanded set of “Biobrand” or broader EquiBrand cases here.

Contact EquiBrand to learn more about our healthcare market research and consulting services.

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