Pharmaceutical market research and consulting services

Pharmaceutical Market Research

For over two decades, EquiBrand has helped plan, launch, position, and reposition a broad array of prescription drugs, from established pharmaceutical products to new, breakthrough medications.

We are experts in pharmaceutical brand strategy development and employ the latest pharma market research techniques. Our historical leadership in consumer marketing complements the growing importance of the patient in developing, launching, and managing pharmaceutical products.

When & Why?

We address complex pharma brand strategy challenges, across every stage of company, therapy and product development:

  • Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs
  • Launch to establish and align the launch positioning, messaging framework and touchpoints

  • Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, next generation device development, etc.)

  • Corporate and division-level brand positioning and brand architecture development, including product naming

Our highly specialized pharmaceutical industry specialists offer numerous benefits:

  • Deep pharmaceuticals market research expertise and experience that may not be available in-house

  • Fresh thinking and cross-category perspective, across both medical and non-medical clients
  • Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
  • Dedicated, external resources that can free up the internal team for other pressing business issues

EquiBrand uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on marketplace requirements. We have deep expertise in medical device market research and can assist with the development of marketing strategies and plans at the corporate, division, product, and brand levels.

Pharmaceutical Marketing Specialists

We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.

Guided by deep pharma industry experience, we employ a structured approach to inform where-to-play and how-to-win decision-making.

Relevant Cases from the Pharmaceuticals Industry

Other Cases

We work across all medical-related sectors including healthcare, medical devices, and pharmaceuticals. Interested in more case studies? See an expanded set of “Biobrand” or broader EquiBrand cases here.

Contact EquiBrand to learn more about our healthcare market research and consulting services.

Contact Us
Contact Us