Project Description

Life Sciences Marketing Consulting Case

Launching a new life sciences cluster initiative to fuel economic growth

Challenge

  • Geographic region with broad array of life science assets (corporations, academic institutions, etc.) though no organizing mechanism for driving growth
  • Regional economic effort formed to attract new business/research opportunities and enhance entrepreneurial capacity and intellectual property
  • Multiple points-of-view regarding core offering, targeting, and marketing approach

Action

  • Situation assessment, including best practice and competitive review of economic clusters
  • Hypothesized customer framework to aid in target prioritization and offering definition
  • Concept development and optimization research to address core positioning, naming and logo alternatives
  • Creative brief and agency search to secure local creative partners for implementation

Result

  • Alignment across multiple public and private entities around brand strategy, positioning and new name
  • Secured $80MM in funding to support business formation and entrepreneurial capacity
  • Recognition of the state as one of the top four life sciences leaders in the U.S.

Learn more

See other healthcare, biotech and pharmaceutical marketing consulting case examples here or contact EquiBrand to learn more about our medical marketing consulting services.