Chapter 9 of Upstream MarketingKathrine Farris2026-07-08T07:24:03-07:00

Get Immediate Access to Chapter 9:

Upstream Marketing Application

Submit the below form to receive an excerpt of Upstream Marketing in your inbox.

X LinkedIn Facebook

Toggle Sliding Bar Area

Client Cases

Direct-to-consumer (DTC) marketing strategy and action plan

Repositioning a leading prescription drug

Indianapolis, Indiana, USA Downtown Skyline

Strategy Consulting Firm - energy Filling Image

Follow EquiBrand

Get Social

Recent Works

Popular
Recent

What is Brand Strategy? Check out this infographic – it’s all here on one page.
December 7th, 2014
Leveraging Brand Equity to Capture New Revenue Streams
February 5th, 2015
The 10 Best Marketing Books of All Time (Plus One New One) — Updated for 2026
October 13th, 2021

How Upstream Marketing Decisions Prevent Late-Stage Go-to-Market Rework in Healthcare
May 12th, 2026
Why Healthcare Marketing Consulting Services Are No Longer Optional for Growth
May 12th, 2026
Customer Insights Consulting: How AI Is Changing Market Research and Strategy
May 11th, 2026

Page load link

Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options
Manage services
Manage {vendor_count} vendors
Read more about these purposes

View preferences

{title}
{title}
{title}

Go to Top