About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

Upstream Marketing Definition

What is Upstream Marketing?

Winning marketers relentlessly focus on expanding their playing field using a strategic approach to identify and fulfill unmet customer needs. Creating and capturing new market spaces and building strong brands is the […]

Upstream Marketing Definition2022-06-15T15:27:10-07:00

Three Places To Look To Free Up Marketing Funds

management-consultancyAre you finalizing corporate, marketing, and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]

Three Places To Look To Free Up Marketing Funds2022-05-16T14:07:25-07:00

7 Things To Consider Before Purchasing HubSpot

Digital Marketing AgencyHubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. […]

7 Things To Consider Before Purchasing HubSpot2022-05-16T14:11:28-07:00

Using ‘Focused Ideation’ for Creative Problem Solving

Focused IdeationCreativity in Business Problem Solving

Creativity is an important cultural component for any organization looking to grow and expand. In truly innovative companies, creativity occurs naturally, every day, and is not concentrated within a particular function (e.g., Marketing or R&D) or relegated to certain times of […]

Using ‘Focused Ideation’ for Creative Problem Solving2022-05-16T14:13:20-07:00

Linking Brand and Operational Strategies for Optimal Results

The strongest, most enduring brands and businesses result from a disciplined alignment of initiatives against marketplace requirements.

Screen Shot 2013-12-16 at 11.43.57 AMWhile a brand strategy is useful to focus the organization against customer requirements, the Customer Value Proposition is necessary to link these brand strategies to […]

Linking Brand and Operational Strategies for Optimal Results2022-05-16T14:15:02-07:00

Using Concept Optimization to Gain Deep Customer Insight

Concept OptimizationObtaining deep customer insight is a critical component of successful marketing, and is often a source of competitive advantage. The most successful market-driven firms use a variety of techniques to gain this insight, often relying on non-traditional methods for obtaining deep insight into their customer. […]

Using Concept Optimization to Gain Deep Customer Insight2022-05-16T14:16:17-07:00

Achieving Customer Alignment for Accelerated Growth

Innovation Consulting FirmIs your organization aligned with the underlying needs of your most important customers? Organizations must constantly monitor and anticipate changes in customer needs, with a deep understanding of customer “whys”. More often, organizations study the “whats” and the “hows” – what their customers are […]

Achieving Customer Alignment for Accelerated Growth2022-05-16T14:17:31-07:00

Improving Target Marketing to Maximize Customer Relevancy

Target MarketingjpgTarget marketing is one of the most important, though often overlooked, components in developing a sound marketing plan. Targeting recognizes the fact that most companies have limited resources and therefore, need to “place their bets” where they will yield the highest return.

Many companies are reluctant […]

Improving Target Marketing to Maximize Customer Relevancy2022-05-16T14:18:39-07:00
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