About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

How to Develop Powerful Customer Insights

Consumer insights are the foundation of every successful brand strategy. The building blocks of developing consumer insights generally include: exploring customer needs, segmenting the market, optimizing concepts and finalizing the offering. This broad-to-narrow, quantitative-to-qualitative pattern works across virtually every industry.

How to Develop Powerful Customer Insights2022-05-16T13:46:10-07:00

Five Places Not To Search For Sales Growth

Every organization wants growth, but most search in all the wrong places.  Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.

Five Places Not To Search For Sales Growth2022-05-16T13:48:38-07:00

Three Big Benefits To A Strong Value Proposition

A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Three Big Benefits To A Strong Value Proposition2022-05-16T13:51:17-07:00

Strategic Planning? This Is One Question You Need To Ask

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand.

What Must Be True

Your goal may be to grow significantly in the next five years by launching a new product, entering new channels, or pursuing new customer […]

Strategic Planning? This Is One Question You Need To Ask2022-05-16T13:52:56-07:00

Five Key Attributes Of A Customer Journey Map

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map2022-05-16T13:53:57-07:00

Why Listening To Your Customers Is Not Enough

In this ever-evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

  • Are proficient […]
Why Listening To Your Customers Is Not Enough2022-05-16T13:55:11-07:00

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth2022-05-16T13:57:10-07:00

What is Upstream Marketing?

EquiBrand continually conducts best practices research on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders.  Here is an infographic overview, along with a downloadable PDF.  If you have questions about our perspective, we’d love to hear from you!

What is Upstream Marketing?2022-05-16T13:58:52-07:00

Leveraging Brand Equity to Capture New Revenue Streams

Brand Equity ExtensionOne of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]

Leveraging Brand Equity to Capture New Revenue Streams2022-05-16T14:02:25-07:00
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