About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

5 Steps To A Successful Brand Innovation Strategy

2022-05-30T20:09:07-07:00

The innovation process is vital to an organization’s long term success.  Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.

5 Steps To A Successful Brand Innovation Strategy2022-05-30T20:09:07-07:00

14 Big Benefits Of A Strong Brand

2022-06-15T16:25:01-07:00

From marketing to human resources, a strong brand will benefit your entire organization. Whether to support a new strategic brand building project or to reinforce the importance of ongoing upstream marketing initiatives, here is a comprehensive list of organizational benefits provided by a strong brand.

14 Big Benefits Of A Strong Brand2022-06-15T16:25:01-07:00

11 Innovative Tools To Power Your Marketing Research Process

2018-09-12T07:17:29-07:00

Creating a strategic brand advantage means understanding your customers better than your competitors. Deep insight into what motivates customers is the foundation of a successful brand strategy. One key ingredient to developing deep insights is the effective utilization of available market research tools. Here are 11 examples of innovative tools which can help take your marketing research process to the next level.

11 Innovative Tools To Power Your Marketing Research Process2018-09-12T07:17:29-07:00

How To Write A Brand Positioning Statement

2022-05-30T20:05:20-07:00

A brand positioning statement is a concise internal description of what you want your brand to stand for in the minds of your target. Once developed, the brand positioning statement should serve to inform key decisions made regarding the brand, such as brand name, selling messages, marketing materials, channel/media allocation and much more.

How To Write A Brand Positioning Statement2022-05-30T20:05:20-07:00

How to Develop Powerful Customer Insights

2022-05-16T13:46:10-07:00

Consumer insights are the foundation of every successful brand strategy. The building blocks of developing consumer insights generally include: exploring customer needs, segmenting the market, optimizing concepts and finalizing the offering. This broad-to-narrow, quantitative-to-qualitative pattern works across virtually every industry.

How to Develop Powerful Customer Insights2022-05-16T13:46:10-07:00

Five Places Not To Search For Sales Growth

2022-05-16T13:48:38-07:00

Every organization wants growth, but most search in all the wrong places.  Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.

Five Places Not To Search For Sales Growth2022-05-16T13:48:38-07:00

Three Big Benefits To A Strong Brand Value Proposition

2022-06-28T19:22:01-07:00

A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Three Big Benefits To A Strong Brand Value Proposition2022-06-28T19:22:01-07:00

Strategic Planning? This Is One Question You Need To Ask

2022-05-16T13:52:56-07:00

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand.

What Must Be True

Your goal may be to grow significantly in the next five years by launching a new product, entering new channels, or pursuing new customer […]

Strategic Planning? This Is One Question You Need To Ask2022-05-16T13:52:56-07:00

Five Key Attributes Of A Customer Journey Map

2022-05-16T13:53:57-07:00

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map2022-05-16T13:53:57-07:00
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