What Is Blockchain and How Will It Impact Marketing Strategy?

Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy.  In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.

We caught up with Beverly Macy, educator at the UCLA Anderson School Of Management and part of the UCLA blockchain lab.

Check out the article and interview at our Upstream Marketing blog.