Value Proposition Development
The strongest brands and businesses result from a disciplined alignment of initiatives against marketplace requirements. With the new product or growth strategy established, the customer value proposition is necessary to link the product offering to business strategies.
Value Proposition Defined
A Customer Value Proposition identifies the customer-focused operational strategies that are required to deliver against the brand or business strategy. It puts the corporate, division, product or brand strategy in relevant terms, thereby making it easier to define decisions and action plans that will strengthen the core offering. The value proposition framework consists of three parts, as shown here: