Social media is receiving a lot of attention among consumers and businesses, as they look to tap into this powerful new media. The incredible growth of Facebook, Google+, Twitter, LinkedIn and others has resulted in new pools of potential customers and new methods to target, reach and convert them.
EquiBrand inbound marketing consultants use a structured, disciplined approach to assist clients in developing and implementing effective social media marketing strategies and plans. Our inbound marketing consultants address the following questions, which drives social media marketing plan development:
Key issues to address:
- Category role: What role does social media play in your category today, and how might that change over time? Clearly, social media has different applications by business category, so it’s key to consider this in up-front planning
- Target audience: How and why are customers and potential customers interacting with social media today? What sites do they frequent, how do they communicate, what questions do they have?
- Company objectives: What do you want to accomplish with social media? What are the underlying marketing objectives – to drive awareness, convert customers, retain customers, increase referrals? Any one of these objectives may result in a drastically different social media strategy and plan, so carefully consider these questions
- Strategic Plan – What approach will you take to meet the needs and interests of your audience in order to meet your own? Is your goal merely to have a presence on Facebook, Google+ and Twitter (which could be a viable objective) or are you planning to invest in a comprehensive driving idea program that integrates social media, web, and traditional offline channels?
- Social Media Tactics and Tools – What social media marketing tactics and corresponding technologies and tools will you use to implement the plan? Then, which particular media sites within these? There are many decisions to consider.
- Metrics – How will you measure and monitor success according to the objectives you’ve identified?