EquiBrand creates powerful inbound marketing strategies and plans to drive customer acquisition and retention
At EquiBrand, we create inbound marketing strategies and plans to dramatically improve our clients’ business. The focus of our inbound marketing consulting services is “outside-in” – understanding customers, aligning online and offline touchpoints, then activating inbound marketing plans to acquire and retain customers. Our inbound marketing consultant engagements incorporate the following components:
We work with clients in three core inbound marketing consulting service areas to :
- Understand the customer experience, including gaining deep insight into how customers and potential customers interact with your category and brand. This involves our inbound marketing consultants looking at interactions and decision points across the entire purchase process. Inbound marketing consultant frameworks include:
- Customer Personas to “bring to life” alternative customer archetypes within your category. These fictional representations provide insight into various customer segments, what motivates them and causes them to engage – or not engage with – your brand
- Customer Journey mapping to understand when and how to best reach customers to influence their decisions. Emphasis is on understanding the purchase process: how do customers consider, evaluate and purchase? Do they rely more on traditional “push” marketing or on inbound “pull” marketing through digital marketing, social media marketing and search marketing?
- Align the touchpoints strategy and plan. Drawing on customer experience learning, our inbound marketing consultants help clients align the flow of offerings with touchpoint interactions and messaging. This involves planning the marketing mix and messaging across channels and marketing tactics (e.g., website, social media marketing, search marketing, email campaigns, mobile, face-to-face)
- Activate the touchpoints strategy and plan through integrated offline and online marketing plans. With the Internet as the hub of inbound marketing programs, customers rely on it to evaluate brands during their decision journey. We offer:
- Website Design and Development drawing on our proprietary design process, focused on customer conversion
- Social Media Marketing to drive site traffic and increase customer engagement through Facebook, Twitter, Google+, LinkedIn and other social vehicles
- Search Marketing employing the latest tools and techniques for both Search Engine Optimization (SEO) and Paid Search (PPC)
- We make extensive use of website analytics (including Google Analytics and Website Optimizer) and also contract with best of breed service providers (including in-bound marketing software providers), where helpful, to deliver integrated, digital marketing strategies and plans.
From strategy – to program development – to analytics and optimization, EquiBrand helps develop integrated inbound marketing plans to drive growth. Please use our contact form for additional information on inbound marketing consultant strategy and planning services.