>> Brand Architecture Consulting Services

Step back for a moment and look at your organization from the eyes of your customer.  Is it clear how the various brand, product and service offerings fit together?  Or is there an opportunity to improve in this area, to generate clarity, synergy and leverage?

Brand architecture alignment with customer requirements is the key to effective brand management. Through brand architecture consulting services, EquiBrand works with companies to organize and manage their branded offerings, with the overall objective of maximizing strategic leverage and increasing the value of the brand portfolio.

Brand architecture issues addressed:

• What improvement opportunities within the current brand architecture strategy and framework exist to better align with the marketplace?
• Should the company employ a masterbrand strategy or compete via individual brands and subbrands?
• How many brands should be supported, and through what means?
• Are there any gaps in the current product portfolio and how should these be addressed?
• How should a newly acquired brand be integrated into the existing brand portfolio?

Brand architecture consulting approach and benefits:

Establishing an effective brand and product portfolio begins with an understanding of the company’s overall business objectives and strategies. From there, we establish the category framework and inventory the current brand images and interdependencies within the portfolio. Alternative brand architectures are then constructed and assessed by our brand portfolio consultants. Strategic work sessions are conducted to ensure the recommended portfolio meets the overall business objectives.

To initiate a call or meeting about your brand architecture consultant or brand portfolio consultant needs, please call Tim Koelzer at (925) 247-1400 or send Tim a contact form.