Emerging company developed differentiated product concept (i.e. 3-button cell phone) targeting kids, aged 7 – 14

With low barriers to entry (among current category players) and constrained resources, brand development is key

Immediate need to build out concept and obtain additional funding

Interview internal team members to understand individual partner company

Brand strategy development, including concept optimization, positioning, brand brief (look and feel, tagline, etc.), and executive/investor presentation

Study findings used to secure next-stage venture funding; exit strategy executed

Redesigned product, brand identity, positioning and communication materials (both trade and consumer)

National distribution channels penetrated (mass retailer and major carrier)