• Emerging company developed differentiated product concept (i.e. 3-button cell phone) targeting kids, aged 7 – 14
• With low barriers to entry (among current category players) and constrained resources, brand development is key
• Immediate need to build out concept and obtain additional funding

• Interview internal team members to understand individual partner company
• Brand strategy development, including concept optimization, positioning, brand brief (look and feel, tagline, etc.), and executive/investor presentation

• Study findings used to secure next-stage venture funding; exit strategy executed
• Redesigned product, brand identity, positioning and communication materials (both trade and consumer)
• National distribution channels penetrated (mass retailer and major carrier)

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.