Project Description

Mobile Phone Start-Up – Brand Consulting Case
Launching a new mobile phone for kids
Challenge
- Emerging company developed differentiated product concept (i.e. 3-button cell phone) targeting kids, aged 7 – 14
- With low barriers to entry (among current category players) and constrained resources, brand development is key
- Immediate need to build out concept and obtain additional funding
Action
- Interview internal team members to understand individual partner company
- Brand strategy development, including concept optimization, positioning, brand brief (look and feel, tagline, etc.), and executive/investor presentation
Result
- Study findings used to secure next-stage venture funding; exit strategy executed
- Redesigned product, brand identity, positioning and communication materials (both trade and consumer)
- National distribution channels penetrated (mass retailer and major carrier)
Learn more
Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.
Follow EquiBrand