Medical Device Manufacturer2019-08-08T09:46:48-07:00

Project Description

Medical Device Marketing Consulting Case

Building and managing a strong corporate brand


  • Decentralized organization in process of aligning under new masterbrand strategy
  • Lack of differentiation in core medical product technologies
  • Internal debate regarding direct-to-patient vs. physician-based communications


  • Marketing effectiveness audit to identify high-potential opportunity areas
  • Patient and physician fact base to inform strategic and tactical decision making, based on medical market research
  • Customer value proposition to better align internal and external resources
  • Communication strategy, plan and new creative partnerships to implement updated brand standards


  • Significant realignment of marketing resources from mass to direct communications
  • Enhanced competitive insulation through patient education program
  • Significant cost savings and spending efficiencies in brand communications and creative services
  • Consistency in corporate identity standards in support of masterbrand strategy
  • Greater internal alignment across business units to support strategy

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See other healthcare, pharma, and medical device medical marketing consulting case examples here or contact EquiBrand to learn more about our medical marketing consulting services.