Life Sciences Cluster2019-08-08T09:42:16-07:00

Project Description

Life Sciences Marketing Consulting Case

Launching a new life sciences cluster initiative to fuel economic growth


  • Geographic region with broad array of life science assets (corporations, academic institutions, etc.) though no organizing mechanism for driving growth
  • Regional economic effort formed to attract new business/research opportunities and enhance entrepreneurial capacity and intellectual property
  • Multiple points-of-view regarding core offering, targeting, and marketing approach


  • Situation assessment, including best practice and competitive review of economic clusters
  • Hypothesized customer framework to aid in target prioritization and offering definition
  • Concept development and optimization research to address core positioning, naming and logo alternatives
  • Creative brief and agency search to secure local creative partners for implementation


  • Alignment across multiple public and private entities around brand strategy, positioning and new name
  • Secured $80MM in funding to support business formation and entrepreneurial capacity
  • Recognition of the state as one of the top four life sciences leaders in the U.S.

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