• Revenue model inconsistent with end user requirements
• Declining market share, with category leader capturing significant share gains globally

• Customer needs assessment to gain a deep understanding of target segment requirements across key markets (U.S. and Europe)
• Competitive assessment to understand current positionings and strategic intent
• Focused ideation to identify high-potential positioning opportunities
• Qualitative research in the U.S. and Europe to test potential positioning areas
• Creative brief, detailing communication objectives, strategies, plans

• Revised global positioning and value proposition to address customer requirements
• Redesigned identity, including website, logo and messaging strategy

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.