Redefining an internet search business model to meet the changing needs of the customer and competitive environment
Redefining an internet search business model to meet the changing needs of the customer and competitive environmentEquiBrand2023-10-19T10:43:48-07:00
Project Description
Marketing Strategy Case
An early internet search company was facing challenging market conditions and aggressive competitors.
The technology-driven company could no longer compete on ‘being first,’ and needed to rethink its approach to business, including a customer-driven approach to growth and innovation.
Customer experience and positioning work was conducted to obtain end-user insights in formulating and launching a new growth strategy, brand positioning, and corporate identity.
Challenge
Revenue model inconsistent with end user requirements
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