Project Description

Online Services – Marketing Consulting Case

Redefining business to meet the needs of the customer

Challenge

  • Revenue model inconsistent with end user requirements
  • Declining market share, with category leader capturing significant share gains globally

Action

  • Customer needs assessment to gain a deep understanding of target segment requirements across key markets (U.S. and Europe)
  • Competitive assessment to understand current positionings and strategic intent
  • Focused ideation to identify high-potential positioning opportunities
  • Qualitative research in the U.S. and Europe to test potential positioning areas
  • Creative brief, detailing communication objectives, strategies, plans

Result

  • Revised global positioning and value proposition to address customer requirements
  • Redesigned identity, including website, logo and messaging strategy

Learn more

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.