• Multi-category retail and food service company, facing slowing category and brand growth
• Regionally diverse brand equity, driven by historical growth through distribution and reliance on “push” strategies
• Newer markets and new product launches under-delivering vs. expectations, further impacted by lack of consumer fact base
• Lack of distinct brand image vs. entrenched national brands

• Situation assessment to confirm key consumer and category issues
• Consumer framework development, supported by attitudinally-based, quantitative segmentation
• Brand positioning optimization (against prioritized consumer segments)
• Brand touch points analysis and alignment as input to implementation action plan

• Quantified consumer framework as the foundation for fact-based decision making
• Alignment of brand vision across organization, including elevated role of marketing function
• Packaging redesign, new selling tools, and changes in product formulation

Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.