• Multiple internal constituents charged with economic development in a complex, decentralized environment
• Actual “product” experience far exceeds “going-in perception”
• Diffused branding efforts by “siloed” organizations (multiple targets, logos, taglines, and websites)

• Brand equity assessment to understand issues and opportunities
• Brand visioning to confirm key issues and develop alternative solutions
• Customer framework to identify and select high-potential targets
• Comprehensive brand strategy, including detailed implementation action plan
• Brand positioning and architecture development, across three frames (place to work, visit and conduct business)
• Creative exploration to “bring the brand to life”

• Internal alignment around strategy and brand identity platform
• Brand strategy council to direct region-wide communication efforts
• Creative development consistent with new brand positioning

Contact EquiBrand for more information about our strategic marketing consulting, branding consulting or innovation consulting services.