Economic Development2017-01-19T03:10:31-07:00

Project Description

Economic Development – Place Branding 

Developing a major metropolitan masterbrand strategy to drive economic development


  • Multiple internal constituents charged with economic development in a complex, decentralized environment
  • Actual “product” experience far exceeds “going-in perception”
  • Diffused branding efforts by “siloed” organizations (multiple targets, logos, taglines, and websites)


  • Brand equity assessment to understand issues and opportunities
  • Brand visioning to confirm key issues and develop alternative solutions
  • Customer framework to identify and select high-potential targets
  • Comprehensive brand strategy, including detailed implementation action plan
  • Brand positioning and architecture development, across three frames (place to work, visit and conduct business)
  • Creative exploration to “bring the brand to life”


  • Internal alignment around strategy and brand identity platform
  • Brand strategy council to direct region-wide communication efforts
  • Creative development consistent with new brand positioning

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Contact EquiBrand for more information about our strategic marketing consulting, branding consulting or innovation consulting services.