Project Description

Digital Marketing Consulting

Digital Marketing – Consulting Case

Developing and implementing a digital marketing strategy for improved efficiency, including paid and organic search

Challenge

  • Services enterprise looking to improve marketing efficiency and effectiveness, as it seeks aggressive expansion (double in size through acquisition and organic growth)
  • Historical reliance on traditional media (local print, events) and ineffective digital, with unclear ROI
  • Pending website launch and limited familiarity with digital marketing and core components

Action

  • Digital marketing audit to assess digital assets and capabilities
  • Business drivers analysis (most profitable service lines, by location)
  • Keyword research to understand and align with business drivers
  • Digital marketing strategy and plan development across eight digital components: Digital hub, SEO on-page, SEO off-page, PPC/AdWords, Social Media/Blogging, Email marketing; Local Search; Tracking & Conversion
  • Launch and execution (monthly SEO, PPC, tracking and performance)

Result

  • Fully integrated digital marketing strategy and plan (new website, SEO, PPC, Google Analytics automated reporting, etc.)
  • Improved organic search engine ranking; 3x efficiency gains in paid search (Google AdWords)
  • Above plan performance on sales, profits, and customer value

Learn more

Contact EquiBrand for more information about our strategic marketing consulting, branding consulting or innovation consulting services.