>> Personal Development – Marketing Consulting Case
Developing a marketing strategy and launch plan for personal development company
Challenge
- Start-up personal development company looking to refine core concept (Lifebook) and expand via multi-channel marketing (seminar, online, newsletter, etc.)
- General lack of understanding regarding consumer approach to personal development
Action
- Consumer fact base development (exploratory, quantitative segmentation)
- Product concept and positioning development optimization (seminar and online)
- Brand brief and brand identity development
- Marketing strategy and plan development (e.g., acquisition, retention, referral planning and messaging/copywriting)
Result
- Online program development concept refinement
- Offline and online digital strategy integration
- Brand strategy, plan and tactical elements (web design and copywriting)
Contact EquiBrand for more information about our marketing consulting, branding consulting or innovation consulting services.
