>> Personal Development – Marketing Consulting Case

Developing a marketing strategy and launch plan for personal development company

Challenge

Start-up personal development company looking to refine core concept (Lifebook) and expand via multi-channel marketing (seminar, online, newsletter, etc.)
General lack of understanding regarding consumer approach to personal development

Action

Consumer fact base development (exploratory, quantitative segmentation)
Product concept and positioning development optimization (seminar and online)
Brand brief and brand identity development
Marketing strategy and plan development (e.g., acquisition, retention, referral planning and messaging/copywriting)

Result