>> Magazine Publisher – Innovation Consulting Case
Developing an innovation strategy, new concepts and process
Challenge
- Highly successful publication, with historical track record in innovation
- Stalled innovation due to several factors (e.g., perceived business risk, lack of innovation strategy and plan, inconsistent process, organizational issues)
Action
- Innovation foundation, to confirm target selection and determine brand direction
- Value proposition articulation
- Strategic direction setting, informed by financial growth gap, growth opportunity area definition and screening criteria
- Focused ideation to determine innovation concepts
Result
- Innovation strategy and process piloted “real time” within the organization
- Screening process and criteria for evaluating new and on-going initiatives
- Prioritized strategic growth opportunity areas and related innovation concepts to fuel revenue growth
- Skills transference through collaborative working sessions
- Detailed next steps for concept commercialization
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