>> Apparel Manufacturer - Marketing Consulting Case

Developing a U.S. market entry strategy

Challenge

• Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market
• Limited understanding of U.S. consumer, retail, and distributor dynamics
• Lack of brand awareness and limited resources to support consumer pull strategies

Action

• Profile of U.S. market demand to determine consumer, channel and economic requirements
• Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners
• Action plan to enter launch markets, including detailed message and media requirements

Result

• Revised coalition member export plans
• Distributor partnerships to facilitate U.S. market entry
• Detailed marketing plan and related marketing tactics

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