Kristin Kurth leads EquiBrand Coaching, providing individuals, teams and small businesses with brand and marketing advice delivered on a personal level. Using the same principles, strategies, and frameworks as our consulting clients, Kristin delivers high-impact results through individual coaching, facilitated work sessions, creative ideation and brand planning and development services.
While coaching services are tailored to the situation, common areas of focus include:
Internal Assessment: Who am I? Self-awareness allows you to recognize the things you do best and go “all in” on those aspects of your life. It also helps you identify and accept your weaknesses to compensate for them. As a certified administrator of the Meyers-Briggs Type Indicator, you’ll get an honest appraisal of your personality and see how it maps to others on your team, in your relationships, and in your life.
External Assessment: How do others view me? Obtaining outside perspective on you and your situation is invaluable. It provides perspective into how others view you, including your strengths to leverage. While not a complete 360° assessment, it provides insight you can’t get anywhere else.
Focused Ideation and Visioning: Where do I want to go? Drawing on internal and external assessments, we work with you to define your ideal future state. Drawing on a variety of tools and techniques, including design thinking, value proposition development, and strategic positioning, we help craft the objectives, strategies and plans to enact change.
Planning and Execution: How do I get there? It’s one thing to have an idea of where you want to go, it’s another to have an action plan to get there. Need a website, collateral material or talking piece to bring your brand to life? We assist individuals, teams and small businesses in creating winning concepts, in moving from concept to completion.
Agency Training: The traditional advertising agency model is clearly broken and needs to be rethought. Drawing on Kristin’s experience across big agencies, small agencies and strategic consulting, she helps agency team members deliver greater value in taking a strategic approach to upstream marketing.
Known for her quick wit, creativity, and boundless energy, Kristin helps clients build strong brands and businesses. Drawing on her classic marketing expertise, education, and college teaching experience, she equipped to help individuals, teams and agencies compete and win.