>> Healthcare Marketing Consulting Case
Developing a private label brand strategy for hospital supply services company
Challenge
- National supply company providing value added services to member hospitals, with a focus on enhancing supply chain efficiency
- Existing private label program overly complex, not well positioned and under attack from regional distributorships
Action
- Situation assessment to confirm category, customer, company and channel dynamics
- Qualitative and quantitative medical market research with hospital buyers, suppliers, and distributors to identify and assess purchase criteria, procurement opportunities and private label equity
- Brand strategy concept optimization, designed to maximize relevancy, differentiation and brand fit (with organization mission)
- Comprehensive brand strategy, including detailed implementation action plan
Result
- Redesigned private label program, including streamlined product assortment and revamped pricing strategy
- Increased program penetration and revenue contribution among member hospitals
See other pharmaceutical, biotech and healthcare marketing consulting case examples here or contact EquiBrand to learn more about our medical marketing consulting services.
