About EquiBrand

Tim serves as EquiBrand Consulting's Managing Partner, and brings deep professional experience in helping companies establish and extend brands through marketing, branding and new product development.

Linking Brand and Operational Strategies for Optimal Results

The strongest, most enduring brands and businesses result from a disciplined alignment of initiatives against marketplace requirements.

Screen Shot 2013-12-16 at 11.43.57 AMWhile a brand strategy is useful to focus the organization against customer requirements, the Customer Value Proposition is necessary to link these brand strategies to […]

Linking Brand and Operational Strategies for Optimal Results 2017-01-19T03:09:45+00:00

Using Concept Optimization to Gain Deep Customer Insight

Concept OptimizationObtaining deep customer insight is a critical component of successful marketing, and is often a source of competitive advantage. The most successful market-driven firms use a variety of techniques to gain this insight, often relying on non-traditional methods for obtaining deep insight into their customer. […]

Using Concept Optimization to Gain Deep Customer Insight 2017-01-19T03:09:45+00:00

Achieving Customer Alignment for Accelerated Growth

Innovation Consulting FirmIs your organization aligned with the underlying needs of your most important customers? Organizations must constantly monitor and anticipate changes in customer needs, with a deep understanding of customer “whys”. More often, organizations study the “whats” and the “hows” – what their customers are […]

Achieving Customer Alignment for Accelerated Growth 2017-01-19T03:09:45+00:00

Improving Target Marketing to Maximize Customer Relevancy

Target MarketingjpgTarget marketing is one of the most important, though often overlooked, components in developing a sound marketing plan. Targeting recognizes the fact that most companies have limited resources and therefore, need to “place their bets” where they will yield the highest return.

Many companies are reluctant […]

Improving Target Marketing to Maximize Customer Relevancy 2017-01-19T03:09:46+00:00